Between August 7th and September 16th, Supreme Distributors Inc. championed a dynamic 'Back 2 School' promotion for the renowned Blue Wash brand, best known for its top-quality laundry detergents. The campaign was multifaceted, radiating energy across multiple platforms.
On the airwaves, the energetic Barbadian radio personality, Astra Babb, brought Blue Wash to the forefront, captivating listeners with engaging radio promotions. Meanwhile, online, fans eagerly participated in our Social Media Trivia Competition, where weekly prizes kept the excitement levels high and the engagement continuous. Not to be left out, key supermarkets joined the fun with the thrilling 'Spin the Wheel' giveaways, offering customers a hands-on chance to win delightful prizes.
This comprehensive campaign highlighted Supreme Distributors Inc.'s commitment to not just offering quality products but also creating engaging experiences for its customers.
For six weeks, from August 7th to September 16th, Barbadian radio waves were treated to the delightful banter of the esteemed radio personality, Astra Babb, as she championed the Blue Wash brand on behalf of Supreme Distributors Inc. The promotion was strategically spread across three prominent stations, ensuring a broad listenership: VOB 92.9fm on Wednesdays at 3pm, Hitz 106.7fm on Thursdays at 3:15pm, and Capital Media 99.3fm on Thursdays at 3:40pm. Each 15-minute segment was meticulously crafted, with Astra and her co-host diving deep into the merits of Blue Wash products in a manner both entertaining and enlightening.
As a finale to every show, a trivia question was posed, and eager listeners who dialed in with the correct answers were awarded a coveted Blue Wash branded hamper. In total, 18 lucky winners emerged from this dynamic radio promotion. These victors then had the added thrill of collecting their hampers in person at Supreme Distributors Inc., with their victorious moments being immortalized on social media. Amplifying the excitement of each segment, a catchy Blue Wash jingle reverberated at both the start and the conclusion, ensuring the brand's resonance lingered in listeners' minds long after.
Parallel to the radio promotions, Supreme Distributors Inc. effectively harnessed the power of social media to further elevate the Blue Wash brand. Each week, during the six-week campaign, followers were challenged with a trivia question centered around Blue Wash products on our platforms. The intrigue was palpable, and from the pool of correct respondents, weekly winners emerged. The stakes were high with enticing prizes up for grabs: two lucky participants walked away with brand new Samsung A24 phones, three received a generous $500 BBD, and the pièce de résistance was the grand prize — a sought-after Play Station 5.
Just like the radio winners, the victorious participants from the social media competition had the joy of collecting their prizes in person at Supreme Distributors Inc. Their winning moments were celebrated with photo captures, which were subsequently shared online, amplifying the brand's reach and resonance. The robust engagement and enthusiastic response undoubtedly bolstered our online brand awareness, marking the campaign as a significant success.
Supreme Distributors Inc. further bolstered its Blue Wash campaign with a series of dynamic In-Store Giveaways every Saturday during the promotional period. These events weren't just giveaways; they were immersive brand experiences. As customers entered the store, they were greeted by our dedicated promoters, dressed in vibrant, fully printed Blue Wash dri-fit shirts, who passionately educated them about the myriad benefits of Blue Wash products.
To incentivize purchases, customers spending $20 BBD or more were given a thrilling chance to spin the Blue Wash branded wheel, where additional prizes awaited. The store's setup, featuring our striking branded spandex tablecloth, the prominent Blue Wash retractable banner, and the visually captivating spin-the-wheel, carved out a distinctive and dominant Blue Wash zone within the store, making it hard to miss.
Yet, the engagement didn't end there. Another promoter, donning the branded dri-fit shirt and maneuvering a Blue Wash branded trolley complete with flag poles, would traverse the store aisles. This ensured that even those who might have missed the main promotional zone received a personalized introduction to the Blue Wash products and the ongoing in-store promotion. The synergy of these promotional efforts seamlessly conveyed the superiority and appeal of the Blue Wash brand to every customer.
In conclusion, Supreme Distributors Inc. orchestrated a comprehensive and immersive Blue Wash promotional campaign, seamlessly blending in-store dynamism with radio and social media engagement. The visual dominance of the Blue Wash brand was undeniable in key stores, thanks to fully branded gondola ends, while the reach was further extended by strategic digital ads targeting highway traffic. This multifaceted approach ensured that both potential and loyal customers were consistently and impressively engaged, elevating Blue Wash's brand presence significantly during the promotional period.
Building #4 Newton Industrial Park,
Newton Christ Church,
Barbados